#WEARETHEKEY

Creative Conscience Global Award 2024

Brief

Create a project that deals with any issue you’re passionate about solving to create a fairer, healthier and more sustainable world.

Concept

Creating a campaign against racial discrimination to naturally educate and raise awareness among people about the issue.

Solution

Creating a social media campaign centred around art to engage Generation Z in easily accessible content. Participants can create art pieces depicting experiences or observations of racial discrimination. Share them online using hashtags, and spread awareness. The aim is to educate individuals by making such content widely available online, and further, to organise offline exhibitions to extend the impact beyond the digital.