DOVE

Brief

Take an existing everyday brand and create a new brand experience that reimagines the every day with a generous dollop of luxury.

Concept

The concept is that the brand itself serves as a gift, bestowing luxury upon people, consequently elevating their self-esteem.

Solution

Creating the brand image and product concepts around the theme of 'gifts'. Inspired by the imagery of gift boxes, the design incorporates elements that convey the message of 'love yourself'. Each product is crafted with eye-catching patterns and colours that consumers might interest. The goal is to evoke a sense of luxury not just from Dove's products alone, but from the Dove brand itself when received. "