DOVE

Concept:
This project draws inspiration from the experience of receiving a gift box. Dove is reimagined as a luxurious gift — not just a product, but a symbol of self-love and care. It’s about the moment of unwrapping something special, whether gifted by someone else or by yourself. The packaging and visual concept aim to evoke the feeling of deserving luxury, even in daily self-care.

Objective:

• Transform Dove into a gift-worthy brand, creating an emotional bridge between self-care and self-esteem.

• Position Dove as affordable luxury—a treat both to yourself and others.

• Reinforce the message: “Loving yourself should feel luxurious.”

Process:

• Exploring luxury gift aesthetics and emotional design.

• Developing packaging inspired by classic gift box designs, with layers and reveals.

• Designing a campaign narrative connecting gift-giving with self-worth.

Outcome:
Every Dove product becomes more than a cleanser—it becomes a luxurious gift of self-love, reminding people that they are always worth celebrating.