En-garde

Concept:
Inspired by the dynamic precision of fencing, this project reimagines interdental brushes through the lens of fencing’s iconic lines. Both fencing and interdental brushes share the visual language of linear forms—but beyond appearance, they also share the same core philosophy: Dynamic precision hidden within stillness. Fencing appears elegant and composed, yet it’s built upon rapid, strategic movements. Similarly, each seemingly simple brush is formed by countless fine lines working together for precise care.

Objective:

• Translate fencing’s visual and conceptual essence into a self-care brand.

• Highlight the hidden complexity behind simple objects.

• Use line art to express both the precision and dynamic energy of interdental care.

Process:

• Studying fencing movement, gear design, and visual language.

• Translating the motion of fencing into linear graphics and product identity.

• Developing a brand story that bridges precision oral care with the unexpected inspiration of fencing.

Outcome:
En-Garde is more than a dental product brand—it’s a reminder that even the smallest daily routines can be elegant battles, where precision and care come together through design.