En-garde

Brief

Create a personal care brand inspired by an Olympic Sport.

Concept

"Dynamic within a static atmosphere" - Drawing inspiration from fencing and its shared characteristics with lines, I visualised it using lines.

Solution

Inspired from fencing movements, created dynamic shapes with lines, associating fencing terms with the interdental brush.

• Fencing

  Fencing appear as a composed sport, but it involves continuously restraining and scoring points with swift attacks in brief moments. I drew inspiration from the dynamic movements exhibited in these characteristics.
  

• Line

  A single line may seem static, but when multiple lines come together and intersect, various shapes emerge.